OOH advertising requires a heavy budget for the company to invest. Nowadays, it is used for branding and awareness more than direct sales. On the other hand, online advertising is more focused on direct sales as the customer visits the website and buys the product they like. OOH advertising is a completely different experience as it is based on product display and it is there to be seen by everyone even competitors so whatever is mentioned on it should be thoroughly analyzed by the market. There has to be a catch-point USP so viewers can get attracted or inspired and reach the shop by reading the tagline. It should either inspire or educate the customers as the advertising stays in a specific place for several days or even months.
Today, we are sharing a bus shelter ad city light mockup set in PSD format. Place your artwork on smart objects and change the structure colors as per your design color scheme.
Available Format: Layered PSD easy smart object insertion
License: Free for personal and commercial usage
Zip File Includes: 2 Photoshop PSD Files
Mockup Resolution: 4000 x 3000 px
Instructions:
1. Place your artwork on smart layers
2. Photoshop requirement: Adobe Photoshop CS5+
