Before entering into outdoor advertising you should first research the market thoroughly. Read the competitors, analyze their marketing strategies, start with indoor advertising, define the purpose of your product, spread awareness, and then be ready to get on the stage which is billboard advertising. The initial step would be choosing the best possible display in the city, negotiating the rates if you are willing to rent out in bulk calculating the cost of the advertising along with adjusting according to the budget, and running the creative or tactical campaign. Theme-based campaigns work very well and maintain the branding aspect of the marketing. On the other hand, tactical campaigns are short-lived and they work well in the last quarter of the year.
Today, we are sharing a dual-sided large format billboard mockup set in PSD format. There are 4 different angles available. Insert your design by using a smart object and make the presentation in no time.
Description:
Available Format: Layered PSD easy smart object insertion
License: Free for personal and commercial use
Zip File Includes: 4 Photoshop PSD Files
Mockup Resolution: 4000 x 3000 px
Screen Resolution: 2500 x 1500 px
Instructions:
1. Place artwork on a smart object
2. Photoshop requirement: Adobe Photoshop CS5+